Following the real-time narrative of Monty and Sam’s story, John Lewis wanted to created an experience where users are placed at a centre of the story and are invited to explore each scene from the book in 360 degrees. Lingering on characters and objects makes them come to life; twinkling stars in the sky as you look up, Monty and Sam playing hide and seek, dodging snowballs, and hunting for a near-by meowing cat.
During the festive season, the experience was to appear in 42 John Lewis flagship stores. For those without a Google Cardboard a simplified version was released online.
My task was to understand how this unusual interaction paradigm can be made intuitive for John lewis users.